Solving The Dilemma: Customer Experience vs. Bottom Line Profit

As a business owner, the dilemma of achieving a balance between bottom line profits and exceptional customer service continues to challenge us. It is commonly perceived that adding to our customer experience directly hurts our bottom line, and my response to that is it doesn’t have to be that way. The answer to this problem lies within our ability to handle dispositions costs effectively by maximizing sales velocity through the return process. Read on...