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Retail Dive

Prime Day is just another summer sale

Prime Day is just another summer sale
Retail Dive

Despite ongoing supply chain snafus that continue to interfere with its speedy delivery promise to its Prime members, Amazon is holding its Prime Day sale Monday and Tuesday this week, earlier than its usual midsummer timing and much earlier than last year's pandemic-delayed October event.

As in past years, other retailers — including Target, Walmart, Kohl's, Dick's, Best Buy, Bed Bath & Beyond, Office Depot, Staples and Joann, among many others — are elbowing in, announcing their own red-letter sales for the same time frame. In a way, the event simply launches the summer sales season. In a couple of weeks, around the July Fourth holiday, many retailers will be in the midst of yet another sales push, as advertised now by mattress purveyors Mattress Firm and Casper. And then come back-to-school promotions.

Official source