Amazon is continuing its advance into brick-and-mortar with plans for a series of large-footprint department store-style locations, according to the Wall Street Journal, which cited people familiar with the matter.
The new stores would reportedly help Amazon extend its reach in categories such as clothing, electronics and homewares. Amazon already has leapfrogged Walmart to become the largest apparel retailer in the U.S. based on its online sales.
The ecommerce giant is no stranger to physical retail, with seven different physical formats already on the ground including: Amazon Go convenience stores, Amazon Fresh grocery stores, Amazon Books, Amazon 4-Star and of course Whole Foods.=
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