The landscape of consumer returns is undergoing a rapid transformation, with over 60% of retailers significantly altering their policies, and some even eliminating returns altogether. The Wall Street Journal recently reported a growing trend towards nonreturnable items, citing examples like Poshmark, where a 61% increase was observed in items marked "new with tags" and designated as "final sale." This shift effectively removes the option for shoppers to return items that don't fit or meet their expectations. The increase in returns, which now accounts for 16.5% of sold items, has prompted retailers to take control and restrict returns, often targeting "serial returners." Smaller merchants, lacking the necessary resources, struggle to implement such measures. Consumers should exercise caution and inquire about a store's current returns policy, as many retailers have eliminated free returns and introduced additional charges like shipping or restocking fees.