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Supply & Demand Chain Executive

Are In-store Experiences Essential for Retailers this Holiday Season?

Are In-store Experiences Essential for Retailers this Holiday Season?
Supply & Demand Chain Executive

In-store experiences were hot topics pre-pandemic, but the world has changed in the last two years. Since the Coronavirus disease (COVID-19) struck, more than 2 dozen stores have filed for bankruptcy, and mall foot traffic is down 30%, while online sales surged by nearly $27 trillion globally.

Such rapid change begs the question–are in-store experiences still critical to retail success, especially as the holidays approach?

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